Protecting Formula 1 Legacy Amidst Flood and Lightning Storm

    Driving Success in Year 1 and Accelerating to Victory in Year 2

    In the world of high-octane sports events, Formula 1 Miami is nothing short of legendary. And when it comes to elevating the spectator experience to a whole new level, bluemedia takes the driver's seat. Here's the story of how bluemedia became an integral part of the Formula 1 Miami event, pushing boundaries and setting new standards year after year.

    We've meticulously crafted over 3,500 artwork files, expertly producing and installing 10,000+ unique pieces, setting a standard of unmatched dedication to detail and scale.

    Impressive production scope that included wayfinding, fence mesh, maps, exterior bridge design, and more, bluemedia left no stone unturned.

    the challenge

    Navigating Storms and Unprecedented Challenges

    Every grand occasion comes with its own set of challenges. In this case, the challenge was monumental, as nature had its own agenda. Just days before Formula 1 Miami, a colossal flood and relentless lightning storm struck on April 12, throwing a curveball that tested our resolve.

    We grappled with a challenging decision: how to consistently enhance the event with valuable collateral without overstretching our resources. Our success in finding the right equilibrium stemmed from maintaining open communication and unwavering focus.


    Our Solution

    Racing Towards the Future

    We are fortunate to have developed a ground-breaking traffic control system driven by data, allowing us to conquer this immense challenge. The system's dynamic dashboard provides a clear overview of the remaining work, enabling us to plan more efficiently. Thanks to our cutting-edge systems, we effortlessly sailed through the storm while maintaining our exceptional level of organization.

    This amazing technology has revolutionized the way we serve our clients and consistently enhance our services.

    Project Testimonial

    One of our most cherished moments occurs when, just moments before or after the race starts, a client's voice breaks through the radio chatter with words that resonate deeply: "Great job, bluemedia. We are ready for the race."

    F1 Team

    Related Projects

    • Banners
    • Events
    • Wayfinding
    • Large Format Printing
    Super Bowl LVIII: Standing Out Amidst the Vegas Skyline

    In the bustling heart of Las Vegas, we found ourselves embarking on a monumental journey as the 10th Super Bowl brand activation partner.

    Protecting Formula 1 Legacy Amidst Flood and Lightning Storm

    Driving Success in Year 1 and Accelerating to Victory in Year 2

    In the world of high-octane sports events, Formula 1 Miami is nothing short of legendary. And when it comes to elevating the spectator experience to a whole new level, bluemedia takes the driver's seat. Here's the story of how bluemedia became an integral part of the Formula 1 Miami event, pushing boundaries and setting new standards year after year.

    The Mercedes Benz Stadium Building Wrap Marvel

    At bluemedia, we bring innovation to life through our dynamic and eye-catching building wraps. Our latest venture with Mercedes Benz Stadium was no exception. We were entrusted with the task of adorning this iconic landmark with high-resolution graphics, turning it into a radiant masterpiece. In collaboration with Merkley and Partners, the ad agency behind Mercedes in NYC, we set out on an exciting journey filled with creativity, innovation, and brand activation.

    Creating Magic in the Cornfields: The Field of Dreams Experience

    Creating Magic in the Cornfields: The Field of Dreams Experience

    At bluemedia, we're no strangers to turning dreams into reality. With a passion for bringing ideas to life, we've handled numerous baseball-related events, but the Field of Dreams project was truly extraordinary. 

    Imagine transforming a cornfield into a world-class, internationally televised baseball event. That was our task at bluemedia when we joined forces with MLB and BaAM Productions. The challenge? To recreate a modern-day baseball field to resemble a century-old ballpark, complete with extra stands, outfield wall ads, and a manually written scoreboard. Every detail mattered as we sandblasted signage, meticulously designed fences with mesh fabric, and added finishing touches to achieve that rustic, vintage charm.

    Southwest Airlines' Immeresive Rebrand Launch: Turning an Airplane Hangar into an Event Wonderland

    Behind-the-scenes journey of bluemedia's remarkable collaboration with Southwest Airlines, turning an airplane hangar into an epic event venue.

    Southwest Airlines' Immersive Rebrand Launch: Turning an Airplane Hangar into an Event Wonderland

    The Quiet Buildup to an Epic Show

    Before joining bluemedia, our team's visionary leader, Paul, was engaged directly with Southwest's ad agency for this covert rebrand launch. The challenge at hand was to execute a highly secretive project that involved projection mapping technology, an airplane hangar, and a 4D experience like no other. The initial idea was to project onto the plane itself, but the time and logistical constraints were daunting. Paul, with his expertise, surveyed the Southwest facilities and discovered the perfect location – an airplane hangar. And so, the journey began.

    Unforgettable experiences with experimental domes

    In the ever-evolving landscape of event marketing, bluemedia has emerged as a pioneer in delivering unforgettable and highly customizable event experiences. Our experiential domes have redefined event environments, offering versatility, durability, and climate control, and can be tailored to a myriad of purposes. From corporate retreats to music festivals and conferences, these domes have become the ultimate canvas for creating immersive and memorable experiences. 

    bluemedia's experiential domes are not just structures, they are transformative environments. These domes serve as 360-degree theaters, where captivating brand narratives are brought to life through cinematic motion graphics and awe-inspiring soundscapes. Every element of the dome can be tailored to suit the specific event, from furnishings to lighting, ensuring a truly unique experience for attendees.

    Drones Light Up the Sky: LA's Eco-Friendly 4th of July Revolution

    500 Drones Unite to Create a Dazzling Visual Masterpiece

    Visualize a warm summer's night in Los Angeles, where a massive crowd of approximately 20,000 people eagerly fill the streets. It’s 2022 and the first year that bluemedia got the opportunity to rewrite the script for Fourth of July celebrations. What unfolded was a remarkable drone show, powered by an impressive lineup of 500 drones. The event was monumental, and it's a story we're thrilled to share with you.

    bluemedia's journey to the Fourth of July Drone Show began when their stunning drone performance at SuperBowl 56 dazzled downtown Los Angeles. Councilwoman Monica Rodriguez was captivated by the show’s minimal environmental impact.

    This innovation came against the backdrop of Los Angeles not hosting a fireworks display for 15 years due to concerns about forest fires and environmental issues.

    Iconic Super Bowl Marriott Sleepover Suite Experience

    Transforming Super Bowl Dreams

    bluemedia is no stranger to creating extraordinary moments, and one of our standout projects is the collaboration with Marriott for the Super Bowl Marriott Sleepover Suite Contest. In the world of event management, few events are as iconic as the Super Bowl. Every year, millions of fans tune in to witness this sporting extravaganza. What if we told you that some lucky individuals had the opportunity to not just watch, but spend the night in a stadium hosting the Super Bowl. This annual event offers contest winners a once in a lifetime experience, a chance to spend the night in the stadium hosting the Super Bowl.

    The Super Bowl Marriott Sleepover Contest is a symphony of logistical marvels, a tale of meticulous planning, and a testament to bluemedia's expertise in the art of transformation. As we delve into the details of this remarkable partnership, we uncover the challenges, the solutions, and the countless moments of joy that have defined this annual tradition. It's an experience of turning a dream into reality, where each year, bluemedia orchestrates a seamless transition from a spectator suite to a Courtyard by Marriott Suite and back, all while ensuring the event's utmost security.

    Kansas City Draft 2023: Where Greatness Takes the Stage

    Raising the Bar for NFL Events

    When it comes to event management, we don't just create moments; we create memories that last a lifetime. At bluemedia, we take pride in transforming ideas into stunning realities, and one such remarkable project in our portfolio is - the 2023 NFL Draft

    This is a pivotal moment for Kansas City as it is its first time to host the NFL Draft. It is bluemedia’s second time to do the NFL Draft. It exemplifies the enduring partnership between bluemedia and the NFL.

    AT&T Byron Nelson: A Hole-in-One Experience at the Byron Nelson Golf Tournament

    AT&T FanDome at Byron Nelson Golf Tournament

    In the competitive landscape of live sports events, creating immersive and unforgettable fan experiences is paramount. For the AT&T Byron Nelson Golf Tournament in Dallas, AT&T partnered with bluemedia to spearhead a captivating project, the AT&T FanDom. As the title sponsor of the event, AT&T enlisted bluemedia to design, produce, and install a 50-foot projection FanDome, revolutionizing the fan experience. 

    The AT&T FanDome aimed to offer golf enthusiasts a unique opportunity to get up close and personal with the tournament action. bluemedia's FanDome, a 360 degree immersive structure, became a hub for AT&T's latest offerings and exclusive content. Inside the dome, attendees were treated to live feeds from the first and seventeenth tees, along with coverage from the Golf Channel and CBS Sports. The projection videos included a special vignette of AT&T athlete Jordan Spieth, adding a personal touch to the experience.

    From Dumbbells to Global Thrills: Our Evolutionary Journey with CrossFit Games 2023

    Our Evolutionary Odyssey 

    Having been deeply rooted in this journey of CrossFit since 2014, our role in the CrossFit Games 2023, which was primarily operational, shifted to create a branding opportunity, making the Games an immersive experience. We had defined parameters, a consistent venue, and a familiar client. Over the years, we witnessed the Games grow in stature, attracting sponsors and captivating television audiences.

    Crafting Epic Festival Moments: bluemedia's Ongoing Symphony with Outside Lands

    bluemedia's Epic Encore with Outside Lands

    Our partnership with Outside Lands isn't just a business transaction. It's an odyssey, a testament to innovation and collaboration. From a cold call to the heart of the festival, we've grown and evolved. As we continue this remarkable journey, we remain committed to crafting engaging experiences and scripting success stories. Outside Lands 2023 isn't just an event, it's our dedication to making moments unforgettable.

    Our responsibilities have evolved with each passing year, crafting an immersive atmosphere that festival-goers cherish. From the start, bluemedia made a powerful impression, captivating everyone with the mesmerizing radiance and artistic display of backlit signs and banners that embellished the event.

    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics

    SuperBowl 53 Triumph at Mercedes-Benz Stadium

    bluemedia has been orchestrating unforgettable SuperBowl events for years. SuperBowl 53, hosted at Atlanta's Mercedes-Benz Stadium, stood out as a testament to our unparalleled expertise and innovation.

    Our role in SuperBowl 53 was multifaceted but central to the event's success. The project revolved around creating a memorable experience, with the iconic Budlight Knight as its focal point. bluemedia was tasked with ensuring that the event signage and installations were not just remarkable but flawlessly executed.

    Journey into the Cosmos: A 4D Marvel at Comic-Con

    Transforming Comic-Con with Immersive Branding 

    San Diego Comic-Con, a mecca for fans of fantasy and science fiction, annually draws hundreds of thousands of enthusiasts eager for a glimpse into the world of comics, stories, and pop culture. With the spotlight on upcoming shows and attractions, the event's success depends on creating immersive experiences and unforgettable branding. We, bluemedia, a leader in event management and experiential solutions, embarked on a transformative journey to craft a spectacle that would stand out in the sea of excitement, showcasing the highly-anticipated brands like FOX and Nat Geo among the myriad of other offerings and brands.

    Wrapping the Astrodome with Netflix's Selena: The Series

    In the heart of our portfolio, amongst the grandeur of Super Bowls and Formula 1 races, lies a unique project that holds a special place in our journey. bluemedia, through a valued referral, took the lead in transforming the iconic Astrodome as part of Netflix's heartfelt biography, "Selena: The Series." 

    Our role in this project was clear - to capture the essence of Selena Quintanilla-Pérez, the legendary Tejano singer, and bring her legacy to life. We wanted to create a larger-than-life visual representation of the Tejano singer. 

    James Baldwin Wrap: Spectacular 9-storey mural of the author/activist in Downtown Phoenix

    At bluemedia, we believe in the power of art to inspire, to challenge, and to change. The James Baldwin Mural Project was not just another project for us, it was an opportunity to make a lasting statement during a pivotal moment in history. It was a remarkable feat of turning a blank canvas into a powerful symbol of hope and empowerment in the heart of Phoenix's Roosevelt Arts District.

    Super Bowl LVII: New challenges at a familiar venue

    Super Bowl 57 in Arizona! It's bigger than Ever.  

    Super Bowl 57 was a landmark moment for us at bluemedia, as it marked the 4th time that our home state, Arizona, hosted this prestigious event and marks the 2nd time that bluemedia has the main contract vendor for all graphics in Arizona and it also marks as bluemedia's 10th year as a vendor for the Super Bowl. 


    We Are Brand Activators

    Every brand has a story. We transform them into an impactful and captivating reality. Our passion for creativity and innovation drives us to execute remarkable immersive environments and activations that leave a lasting impression.

    Let's bring your idea to a Reality

    We combine our wealth of experience with your brilliant idea to craft something truly unforgettable.