AT&T Byron Nelson: A Hole-in-One Experience at the Byron Nelson Golf Tournament
Our proprietary software enabled the production of high quality content in 4K resolution, with live feeds, inside the dome.
The dome accommodated over 7,000 visitors daily across a five day span, making it a monumental achievement in fan engagement.
the challenge
Building and Integrating the Massive Dome Structure
The project presented several formidable challenges. Building the massive dome structure, which could withstand the demands of the event, required meticulous planning and execution. The logistics of installation, including balancing the weight of the structure, were complex. The project involved multiple disciplines, including print, build and technology. Our teams needed to align seamlessly to ensure the success of the project. The challenge of coordinating and integrating these elements was substantial.
The project presented several formidable challenges. Building the massive dome structure, which could withstand the demands of the event, required meticulous planning and execution. The logistics of installation, including balancing the weight of the structure, were complex. The project involved multiple disciplines, including print, build and technology. Our teams needed to align seamlessly to ensure the success of the project. The challenge of coordinating and integrating these elements was substantial.
Our Solution
bluemedia’s Comprehensive Excellence in Execution
bluemedia's innovative solutions paved the way for success. Our proprietary software enabled the production of high quality content in 4K resolution, with live feeds, inside the dome. This pushed the boundaries of what had been previously achieved.
The bluemedia team took responsibility for every aspect of the project, from the custom entrance to the structure's flooring, 360 degree kiosks, and live feed execution. The tournament signage, adorned with AT&T branding, further added to the immersive experience. This comprehensive approach ensured that every detail of the project was executed to perfection.
One of the most remarkable features of the FanDome was the 360 degree live feeds, which made fans feel like they were right beside professional golfers as they teed off. Attendees enthusiastically reaching for their phones to capture and share moments across social media platforms was a remarkable achievement. The on-site fan experience rapidly gained viral momentum and amplified brand exposure directly to the hands of the consumers. The success of this project not only impressed the client but also created awe among the thousands of fans who stepped into the dome.
bluemedia's innovative solutions paved the way for success. Our proprietary software enabled the production of high quality content in 4K resolution, with live feeds, inside the dome. This pushed the boundaries of what had been previously achieved.
The bluemedia team took responsibility for every aspect of the project, from the custom entrance to the structure's flooring, 360 degree kiosks, and live feed execution. The tournament signage, adorned with AT&T branding, further added to the immersive experience. This comprehensive approach ensured that every detail of the project was executed to perfection.
One of the most remarkable features of the FanDome was the 360 degree live feeds, which made fans feel like they were right beside professional golfers as they teed off. Attendees enthusiastically reaching for their phones to capture and share moments across social media platforms was a remarkable achievement. The on-site fan experience rapidly gained viral momentum and amplified brand exposure directly to the hands of the consumers. The success of this project not only impressed the client but also created awe among the thousands of fans who stepped into the dome.
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We Are Brand Activators
Every brand has a story. We transform them into an impactful and captivating reality. Our passion for creativity and innovation drives us to execute remarkable immersive environments and activations that leave a lasting impression.