AT&T FanDome at Byron Nelson Golf Tournament
In the competitive landscape of live sports events, creating immersive and unforgettable fan experiences is paramount. For the AT&T Byron Nelson Golf Tournament in Dallas, AT&T partnered with bluemedia to spearhead a captivating project, the AT&T FanDom. As the title sponsor of the event, AT&T enlisted bluemedia to design, produce, and install a 50-foot projection FanDome, revolutionizing the fan experience.
The AT&T FanDome aimed to offer golf enthusiasts a unique opportunity to get up close and personal with the tournament action. bluemedia's FanDome, a 360 degree immersive structure, became a hub for AT&T's latest offerings and exclusive content. Inside the dome, attendees were treated to live feeds from the first and seventeenth tees, along with coverage from the Golf Channel and CBS Sports. The projection videos included a special vignette of AT&T athlete Jordan Spieth, adding a personal touch to the experience.