Super Bowl LIII: A City Illuminated by Bud Light’s Graphics
    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics
    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics
    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics

    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics

    SuperBowl 53 Triumph at Mercedes-Benz Stadium

    bluemedia has been orchestrating unforgettable SuperBowl events for years. SuperBowl 53, hosted at Atlanta's Mercedes-Benz Stadium, stood out as a testament to our unparalleled expertise and innovation.

    Our role in SuperBowl 53 was multifaceted but central to the event's success. The project revolved around creating a memorable experience, with the iconic Budlight Knight as its focal point. bluemedia was tasked with ensuring that the event signage and installations were not just remarkable but flawlessly executed.

    the challenge

    Navigating Complex Installation Challenges

    The challenges were significant, one of the primary hurdles was managing the installation of signage, particularly the building wraps, which required meticulous precision. Ensuring that the wrap lined up perfectly to the building's angles and corners demanded meticulous planning and execution. Another challenge was continuous installation on the building, adapting to its unique features and architecture. This called for relentless dedication and close coordination with installers.

    The installation of the signage proved to be an exceptionally challenging endeavor. The project presented a unique difficulty as it involved two distinct elevations, and the available space for installation was rather confined. Consequently, achieving pinpoint precision in every aspect became an absolute necessity. To ensure the project's success, we at bluemedia relied on seamless collaboration with our team members and stakeholders. Prioritizing tasks and managing time effectively were crucial to meeting project deadlines. It was a testament to the company's commitment to excellence.
    challenge

    Our Solution

    Setting SuperBowl 53 Apart with Cutting-Edge Technology

    Amidst these challenges, bluemedia had to make critical decisions. We needed a differentiator, a solution that would set this Super Bowl apart. bluemedia's solution included cutting-edge technology and innovative approaches. The use of Zun cutters, capable of shaping and layering designs, was pivotal. Specialized rip software was employed to ensure precision in design, rendering everything else pale in comparison. bluemedia's solution included cutting-edge technology and innovative approaches.

    The project's success was undeniable. bluemedia not only met the client's expectations but exceeded them. Super Bowl 53 became revered internally as one of the most remarkable and custom projects ever undertaken by the company, a testament to bluemedia's dedication and creative prowess.
    Our Solution

    Related Projects

    • Building Wraps
    • Large Format Printing
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