Super Bowl LIII: A City Illuminated by Bud Light’s Graphics
    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics
    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics
    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics

    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics

    SuperBowl 53 Triumph at Mercedes-Benz Stadium

    bluemedia has been orchestrating unforgettable SuperBowl events for years. SuperBowl 53, hosted at Atlanta's Mercedes-Benz Stadium, stood out as a testament to our unparalleled expertise and innovation.

    Our role in SuperBowl 53 was multifaceted but central to the event's success. The project revolved around creating a memorable experience, with the iconic Budlight Knight as its focal point. bluemedia was tasked with ensuring that the event signage and installations were not just remarkable but flawlessly executed.

    the challenge

    Navigating Complex Installation Challenges

    The challenges were significant, one of the primary hurdles was managing the installation of signage, particularly the building wraps, which required meticulous precision. Ensuring that the wrap lined up perfectly to the building's angles and corners demanded meticulous planning and execution. Another challenge was continuous installation on the building, adapting to its unique features and architecture. This called for relentless dedication and close coordination with installers.

    The installation of the signage proved to be an exceptionally challenging endeavor. The project presented a unique difficulty as it involved two distinct elevations, and the available space for installation was rather confined. Consequently, achieving pinpoint precision in every aspect became an absolute necessity. To ensure the project's success, we at bluemedia relied on seamless collaboration with our team members and stakeholders. Prioritizing tasks and managing time effectively were crucial to meeting project deadlines. It was a testament to the company's commitment to excellence.
    challenge

    Our Solution

    Setting SuperBowl 53 Apart with Cutting-Edge Technology

    Amidst these challenges, bluemedia had to make critical decisions. We needed a differentiator, a solution that would set this Super Bowl apart. bluemedia's solution included cutting-edge technology and innovative approaches. The use of Zun cutters, capable of shaping and layering designs, was pivotal. Specialized rip software was employed to ensure precision in design, rendering everything else pale in comparison. bluemedia's solution included cutting-edge technology and innovative approaches.

    The project's success was undeniable. bluemedia not only met the client's expectations but exceeded them. Super Bowl 53 became revered internally as one of the most remarkable and custom projects ever undertaken by the company, a testament to bluemedia's dedication and creative prowess.
    Our Solution

    Related Projects

    • Building Wraps
    • Large Format Printing
    Super Bowl LVIII: Standing Out Amidst the Vegas Skyline
    In the bustling heart of Las Vegas, we found ourselves embarking on a monumental journey as the 10th Super Bowl brand activation partner.
    Protecting Formula 1 Legacy Amidst Flood and Lightning Storm
    Driving Success in Year 1 and Accelerating to Victory in Year 2 In the world of high-octane sports events, Formula 1 Miami is nothing short...
    The Mercedes Benz Stadium Building Wrap Marvel
    At bluemedia, we bring innovation to life through our dynamic and eye-catching building wraps. Our latest venture with Mercedes Benz...
    Creating Magic in the Cornfields: The Field of Dreams Experience
    Creating Magic in the Cornfields: The Field of Dreams Experience At bluemedia, we're no strangers to turning dreams into reality. With a...
    Unforgettable experiences with experiential domes
    In the ever-evolving landscape of event marketing, bluemedia has emerged as a pioneer in delivering unforgettable and highly customizable...
    Iconic Super Bowl Marriott Sleepover Suite Experience
    Transforming Super Bowl Dreams bluemedia is no stranger to creating extraordinary moments, and one of our standout projects is the...
    Kansas City Draft 2023: Where Greatness Takes the Stage
    Raising the Bar for NFL Events When it comes to event management, we don't just create moments; we create memories that last a lifetime. At...
    AT&T Byron Nelson: A Hole-in-One Experience at the Byron Nelson Golf Tournament
    AT&T FanDome at Byron Nelson Golf Tournament In the competitive landscape of live sports events, creating immersive and unforgettable fan...
    From Dumbbells to Global Thrills: Our Evolutionary Journey with CrossFit Games 2023
    Our Evolutionary Odyssey Having been deeply rooted in this journey of CrossFit since 2014, our role in the CrossFit Games 2023, which was...
    Crafting Epic Festival Moments: bluemedia's Ongoing Symphony with Outside Lands
    bluemedia's Epic Encore with Outside Lands Our partnership with Outside Lands isn't just a business transaction. It's an odyssey, a...
    Super Bowl LIII: A City Illuminated by Bud Light’s Graphics
    SuperBowl 53 Triumph at Mercedes-Benz Stadium bluemedia has been orchestrating unforgettable SuperBowl events for years. SuperBowl 53,...
    Journey into the Cosmos: A 4D Marvel at Comic-Con
    Transforming Comic-Con with Immersive Branding San Diego Comic-Con, a mecca for fans of fantasy and science fiction, annually draws...
    Wrapping the Astrodome with Netflix's Selena: The Series
    In the heart of our portfolio, amongst the grandeur of Super Bowls and Formula 1 races, lies a unique project that holds a special place in...
    James Baldwin Wrap: Spectacular 9-story mural of the author/activist in Downtown Phoenix
    At bluemedia, we believe in the power of art to inspire, to challenge, and to change. The James Baldwin Mural Project was not just another...
    Super Bowl LVII: New challenges at a familiar venue
    Super Bowl 57 in Arizona! It's bigger than Ever. Super Bowl 57 was a landmark moment for us at bluemedia, as it marked the 4th time that...
    slider-image-2x-1-0
    slider-image-2x-1-1-1
    slider-image-2x-1-2-1
    slider-image-2x-1-3-1
    slider-image-2x-1-4-1
    slider-image-2x-1-5
    slider-image-2x-1-6
    slider-image-2x-1-7
    slider-image-2x-2-6-1
    slider-image-2x-2-5-1
    slider-image-2x-2-4-2
    slider-image-2x-2-3-1
    slider-image-2x-2-2-1
    slider-image-2x-2-1-1
    slider-image-2x-2-0-1
    slider-image-2x-0-1
    slider-image-2x-3-0
    slider-image-2x-2-2-new
    slider-image-2x-3-2-1
    slider-image-2x-3-3-1
    slider-image-2x-3-4-1
    slider-image-2x-3-5
    slider-image-2x-3-6
    slider-image-2x-3-7

    We Are Brand Activators

    Every brand has a story. We transform them into an impactful and captivating reality. Our passion for creativity and innovation drives us to execute remarkable immersive environments and activations that leave a lasting impression.

    Let's bring your idea to a Reality

    We combine our wealth of experience with your brilliant idea to craft something truly unforgettable.