Behind-the-scenes journey of bluemedia's remarkable collaboration with Southwest Airlines, turning an airplane hangar into an epic event venue.
Southwest Airlines' Immersive Rebrand Launch: Turning an Airplane Hangar into an Event Wonderland
The Quiet Buildup to an Epic Show
Before joining bluemedia, our team's visionary leader, Paul, was engaged directly with Southwest's ad agency for this covert rebrand launch. The challenge at hand was to execute a highly secretive project that involved projection mapping technology, an airplane hangar, and a 4D experience like no other. The initial idea was to project onto the plane itself, but the time and logistical constraints were daunting. Paul, with his expertise, surveyed the Southwest facilities and discovered the perfect location – an airplane hangar. And so, the journey began.