Southwest Airlines' Immeresive Rebrand Launch: Turning an Airplane Hangar into an Event Wonderland
    Southwest Airlines' Immeresive Rebrand Launch: Turning an Airplane Hangar into an Event Wonderland

    Southwest Airlines' Immeresive Rebrand Launch: Turning an Airplane Hangar into an Event Wonderland

    Behind-the-scenes journey of bluemedia's remarkable collaboration with Southwest Airlines, turning an airplane hangar into an epic event venue.

    Southwest Airlines' Immersive Rebrand Launch: Turning an Airplane Hangar into an Event Wonderland

    The Quiet Buildup to an Epic Show

    Before joining bluemedia, our team's visionary leader, Paul, was engaged directly with Southwest's ad agency for this covert rebrand launch. The challenge at hand was to execute a highly secretive project that involved projection mapping technology, an airplane hangar, and a 4D experience like no other. The initial idea was to project onto the plane itself, but the time and logistical constraints were daunting. Paul, with his expertise, surveyed the Southwest facilities and discovered the perfect location – an airplane hangar. And so, the journey began.

    bluemedia's involvement extended far beyond just projection mapping; we were tasked with visual production, creative direction, on-site activation, and managing the event's intricate details.

    The project took 90 days of meticulous visual production , three days of hangar setup, and two intense nights to become show-ready.

    the challenge

    Turning an Airplane Hangar into an Event Wonderland

    The challenges that surfaced during this project were as ambitious as the rebrand itself. Converting an operational airplane hangar into an event venue without disrupting Southwest's day-to-day operations was a logistical puzzle. 

    Given a deadline of 60 days, our team had to collaborate with multiple vendors, deploy installations, and ensure a seamless transformation within a tight timeframe. Balancing creativity and efficiency while managing the creation of visually captivating content posed an equal challenge. The stakes were high as we aimed to deliver an unforgettable 4D experience while maintaining the utmost secrecy surrounding the project.

    challenge

    Our Solution

    Elevating a Rebrand through Collaboration

    bluemedia's involvement in Southwest Airlines' secretive rebrand launch was a resounding success. Our approach was straightforward yet effective: we used our projection mapping expertise and technique to create captivating visuals and relocated the event to the hangar, saving costs and avoiding any aircraft disruptions.

    Our team worked closely with Southwest's creative agency to craft a memorable 4D experience. We handled everything from visual interpretation and production to technical setup, ensuring every detail contributed to the event's success. Our commitment to excellence extended to careful on-site preparation, making sure everything was ready for the big night in just two days.

    Reflecting on this extraordinary journey, we are filled with immense joy as we recall the indescribable moment when the audience's faces illuminated with awe and wonder. It was truly a mesmerising experience as they witnessed the awe-inspiring 4D metamorphosis of the airplane hangar.

    Our Solution

     

    Related Projects

    • Events
    • Projection Mapping
    Super Bowl LVIII: Standing Out Amidst the Vegas Skyline
    In the bustling heart of Las Vegas, we found ourselves embarking on a monumental journey as the 10th Super Bowl brand activation partner.
    Protecting Formula 1 Legacy Amidst Flood and Lightning Storm
    Driving Success in Year 1 and Accelerating to Victory in Year 2 In the world of high-octane sports events, Formula 1 Miami is nothing short...
    Creating Magic in the Cornfields: The Field of Dreams Experience
    Creating Magic in the Cornfields: The Field of Dreams Experience At bluemedia, we're no strangers to turning dreams into reality. With a...
    Southwest Airlines' Immeresive Rebrand Launch: Turning an Airplane Hangar into an Event Wonderland
    Behind-the-scenes journey of bluemedia's remarkable collaboration with Southwest Airlines, turning an airplane hangar into an epic event...
    Unforgettable experiences with experimental domes
    In the ever-evolving landscape of event marketing, bluemedia has emerged as a pioneer in delivering unforgettable and highly customizable...
    Drones Light Up the Sky: LA's Eco-Friendly 4th of July Revolution
    500 Drones Unite to Create a Dazzling Visual Masterpiece Visualize a warm summer's night in Los Angeles, where a massive crowd of...
    Iconic Super Bowl Marriott Sleepover Suite Experience
    Transforming Super Bowl Dreams bluemedia is no stranger to creating extraordinary moments, and one of our standout projects is the...
    Kansas City Draft 2023: Where Greatness Takes the Stage
    Raising the Bar for NFL Events When it comes to event management, we don't just create moments; we create memories that last a lifetime. At...
    AT&T Byron Nelson: A Hole-in-One Experience at the Byron Nelson Golf Tournament
    AT&T FanDome at Byron Nelson Golf Tournament In the competitive landscape of live sports events, creating immersive and unforgettable fan...
    From Dumbbells to Global Thrills: Our Evolutionary Journey with CrossFit Games 2023
    Our Evolutionary Odyssey Having been deeply rooted in this journey of CrossFit since 2014, our role in the CrossFit Games 2023, which was...
    Crafting Epic Festival Moments: bluemedia's Ongoing Symphony with Outside Lands
    bluemedia's Epic Encore with Outside Lands Our partnership with Outside Lands isn't just a business transaction. It's an odyssey, a...
    Super Bowl LVII: New challenges at a familiar venue
    Super Bowl 57 in Arizona! It's bigger than Ever. Super Bowl 57 was a landmark moment for us at bluemedia, as it marked the 4th time that...
    slider-image-2x-1-0
    slider-image-2x-1-1-1
    slider-image-2x-1-2-1
    slider-image-2x-1-3-1
    slider-image-2x-1-4-1
    slider-image-2x-1-5
    slider-image-2x-1-6
    slider-image-2x-1-7
    slider-image-2x-2-6-1
    slider-image-2x-2-5-1
    slider-image-2x-2-4-2
    slider-image-2x-2-3-1
    slider-image-2x-2-2-1
    slider-image-2x-2-1-1
    slider-image-2x-2-0-1
    slider-image-2x-0-1
    slider-image-2x-3-0
    slider-image-2x-2-2-new
    slider-image-2x-3-2-1
    slider-image-2x-3-3-1
    slider-image-2x-3-4-1
    slider-image-2x-3-5
    slider-image-2x-3-6
    slider-image-2x-3-7

    We Are Brand Activators

    Every brand has a story. We transform them into an impactful and captivating reality. Our passion for creativity and innovation drives us to execute remarkable immersive environments and activations that leave a lasting impression.

    Let's bring your idea to a Reality

    We combine our wealth of experience with your brilliant idea to craft something truly unforgettable.