GLENDORA, Calif. (May 7, 2013) — It was announced today that bluemedia has entered into a multi-year agreement with NHRA to become its “Official Sign and Graphics Provider.”

As an official sponsor, bluemedia will have signage rights at NHRA Mello Yello Drag Racing Series events as well as a presence on NHRA’s multiple media platforms including NHRA.com, National Dragster and NHRA’s social media channels. The sponsorship makes available business-to-business opportunities within the NHRA member track network as well as with race teams.

“We’re very excited about our relationship with NHRA, and we’re looking forward to continuing our support of the sport,” said Jared Smith, president, bluemedia.

Based in Phoenix, Ariz., bluemedia is one of the nation’s leading signage companies. Their clients include professional and collegiate sports teams, sports facilities, and sporting events. To learn more, visit www.bluemedia.com.

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Summit Racing Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.

bluemedia showed off 3M’s new Envision product line on a Fisker Karma hybrid/electric luxury supercar at this years SGIA show. The vehicle represents the pinnacle in performance and sustainability. The wrap was completed using 3M’s new Envision print film and gloss wrap overlaminate which include many performance benefits such as greater tensile strength — resists tearing, faster install and removal, and is a greener solution (non-PVC). The vehicle was also featured on 3M Graphics twitter page.

bluemedia produced (4) 3’H x 2” deep custom painted foam hearts. For two of them, we produced the standing tripod with over 100 arrows sticking out of the hearts.

Vee Quiva came to bluemedia with the project in the middle of December and we completed the project at the end of January for February’s Cupids for Cashmates Promotion. Vee Quiva uses the hearts to play games with Player Club members.

bluemedia was selected by the NFL to produce and install all of the large format graphics for the 2013 NFL honors in New Orleans. The star studded event was aired on national television and included over 16,000  square feet of dye sublimated fabric elements. A few of the coolest elements produced by bluemedia included eight 96″ tall 3 dimensional replica statues of the honors trophy, a red carpet featuring eleven 120″ x 144″ Step and Repeats and one 120″ x 240′ double sided S&R, and the main entrance to the theater featured a huge 391″ x 209″ double sided banner.

Located in Phoenix’s Legend’s Entertainment District the giant Sobe Lifewater billboard lives up to the name of its environment. The oversized billboard was installed on a parking garage using Ultraflex’s Normandy Pro 13-oz. matte-finish material and contains a fluorescent,T5 lamp, which hangs down from overhead to make it visible at night.

bluemedia’s work for the Major League World Baseball Classic in Phoenix included large format graphic production for the host facility (Salt River Fields) and two hotels (The Palomar and The Westin). Salt River Fields required a quick install plan, as the stadium had to be converted from a standard spring training facility to an MLB World Baseball branded facility in less than 12 hours. bluemedia completed the transformation in less than 6 hours. Installing signage that completely covered the outfield walls which are approximately 9′ tall by just over 480′ long. Additionally, the project called for a complete re-brand of the home and visitor dugouts and bullpens, as well as several team shop locations throughout the facility.

At the conclusion of the WBC, bluemedia was tasked with returning Salt River Fields to a MLB spring training facility for a scheduled game just 2.5 hours from the completion of the World Baseball Classic game.

For Michigan State, and TCU, the 2012 Buffalo Wild Wings Bowl was the most important game of the season. Yet for bluemedia, making sure the game’s signage went off without a hitch was arguably just as important as the game itself. With a high profile event such as this where everything is on the line, failure is not an option. Behind the scenes and away from the public eye, our team rallied around making sure that each and every sign required for the big game came together flawlessly just as it should.

Our team even won praise for their work from ESPN’s sports business analyst, Darren Rovell, who was quick to point out just how stellar of a job bluemedia had done in branding the big game.

The road to the Buffalo Wild Wings Bowl began for bluemedia in September of 2012, when after an incredibly competitive RFP process, we were awarded the project. Success breeds success, and our proven track record as well as an incredibly comfortable familiarity with the arena from previous events definitely worked in our favor. When all was said and done, the Buffalo Wild Wings Bowl would go down as yet another great story to add to bluemedia’s long list of successes.

Located in the Legends Entertainment District, next to the Phoenix Convention Center, this new 3D billboard for Southwestern Eye Center stands proudly as a shining example of bluemedia’s dedication to strong partnerships and courageous innovation. Although many awe-inspiring displays can be found all throughout the Legends Entertainment District, this billboard makes history as the first sign in the area to make use of fully 3-dimensional design and construction.

This cutting edge billboard was first given life as the product of a brilliant collaboration between the expert staff at Legends Entertainment District, and Boyd Erickson, Senior Graphic Designer of the Arizona Diamondbacks. Together, they worked to develop an initial concept that would present the Southwestern Eye Center in a completely new and exciting way.

Once the concept for the billboard had been established, the expert team at bluemedia was brought in to help bring it all to life. Under the seasoned guidance of bluemedia Account Executive, Glenn Probert, and Structural Project Manager, Patrick Tennant, the project moved forward as the staff from Legends Entertainment District and bluemedia combined their resources to develop solid workable mechanical blueprints for the project’s success, as well as plot out an ideal course of action.

The biggest challenge of bringing such an innovative project to life was making sure that what worked so well in concept could actually be properly engineered. Once it was determined that the giant 3D glasses could properly float on a flexface without any issues, everything else magnificently fell into place.

The glasses themselves would go on to be constructed from ¾ inch plywood substrate mechanically attached to dense beaded sculpted foam, and then coated with polyurethane before being painted. The polyurethane actually encapsulated the ¾ inch plywood to create a very rigid and sturdy final product. For practical reasons in regard to transportation and install, these glasses would be split into separate and more manageable smaller pieces to be reassembled later during the install process.

Following the departure of all of the necessary pieces from bluemedia’s facility, it was time for bluemedia’s award winning install crew to do what they do best. Led by Field Operations Manager, Tug Orr, it took a team of R.C. Gile, Ricky Saucedo, Monte Wieseman, and Rick Pace a total of three days to complete the herculean task of making sure everything was properly up and running.

Many tasks were involved, and each had to be executed with flawless precision. With a structure this large, and this high up, there is very little room for error, and every small detail must be diligently accounted for. The previous banner that occupied the spot had to be carefully removed. A wooden template cut in the exact shape of the 3D glasses also had to be put up to ensure an accurate install. From here, 35 very carefully considered anchor points had to be marked on the wooden template in positions that would best support the stability of the structure. These points would then need to be drilled, followed by the gentle removal of the template. Once they had been assured that their anchor points had all been properly placed, the bluemedia install team would then need to put up the banner that would sit underneath the glasses. Finally, after all of this had been properly executed, the 3D glasses could be placed on top of the underlying banner as each piece was painstakingly connected one at a time to its assigned anchor points.

Spanning about a month from initial concept to final execution, this project upon its completion would be remembered as proof that from bold and innovative partnerships can come equally bold and innovative accomplishments. “At the Legends Entertainment District we pride ourselves in providing our partners unique out of home concepts. We know and trust that the bluemedia team can take our idea concepts and turn them into reality.” commented Judd Norris, General Manager of Legends Entertainment District.

bluemedia is celebrating our 2nd year in our new Phoenix HQ facility. With the inception of over 20 new employees and numerous new technologies we would like to invite you down to get a behind the scenes look of our ongoing commitment to new ideas for your business.

Great local beers provided by Four Peaks Brewery along with other vivations. Food will be supplied by Tilted Kilt and there may even be a couple ping-pong battles going on as well! Please click to RSVP below

This years ST Media Group wrap contest consisted of over 240 entries in 6 different categories. With the addition of many new materials and inks over the past year the competition has really heated up. bluemedia stepped up to the plate with our Coors Light lightrail wraps for our client CBS Outdoor and took home first place.