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As highly visual beings, we are strongly influenced by what we see. But it’s not just about seeing it, it’s about the response we have to visual stimulus. When you’re in business, naturally you want to appeal to your customers, made a memorable and favorable impression on them, which is part of the process of branding. We all have a logo lexicon – shapes and colors that we instantly associate with the business or institution behind them. But have you ever wondered why McDonald’s chose red and yellow? Why Starbuck’s is green? The answer is color history and psychology, which examines how we perceive colors and the effect color has on us.
Color history can be traced back to the ancient Egyptians who considered color to be essential and symbolic. Their six-color palette, and the symbolism they assigned to these colors, is the core influence of color use to this day. Green is a positive color representing growth and life. It is considered a balancing, soothing color most often associated with businesses related to healthcare, the environment or finance. Red is a powerful color that symbolizes victory as well as love and passion. It is warm and positive, conveying energy and action. Yellow is used to signify joy, the qualities of sun and gold. It’s a cheerful, happy and optimistic color. It’s a great color for children’s products or leisure. Blue is considered as the divine color symbolizing the sky and water. It relates to trust, honesty and dependability, which is why it is widely used universally. White suggests purity; the color of simple and sacred things. Because it suggests simplicity, cleanliness and safety, white is great for hi-tech, kitchen or bathroom products or anything promoting order and efficiency. Black is the symbol of night and conveys authority as well as a certain mystery. It’s great for businesses selling luxury, elegance and sophistication or to appeal to the high end youth market.
When choosing your colors, consider carefully not only your audience but your locale. Though there are no hard and fast certainties when it comes to men’s preferences versus women’s, and because colors come in various shades and hues, there are some generalities to consider. Women tend to prefer blue and green as well as turquoise. Among their least favorite colors are the neutral brown and gray. Blue, green, and black are generally the colors that men like most. Locale is also a consideration. While the West and Europe consider white a color of purity, in Asia, North Africa and black Africa, white is the color of mourning and old age. In China, yellow was the color of the emperor, and for a long time could only be used by the imperial family.
So would a rose by another color smell as sweet? Well, according to the experts, if you use your eyes and not your nose the sweetest rose would be pink.
Susie Brown is a FastUpFront Blog contributor and business author. Fastupfront offers quick business loans for merchants based on business cash flow. For more information about business loan options visit FastUpFront.com
GLENDORA, Calif. (May 7, 2013) — It was announced today that bluemedia has entered into a multi-year agreement with NHRA to become its “Official Sign and Graphics Provider.”
As an official sponsor, bluemedia will have signage rights at NHRA Mello Yello Drag Racing Series events as well as a presence on NHRA’s multiple media platforms including NHRA.com, National Dragster and NHRA’s social media channels. The sponsorship makes available business-to-business opportunities within the NHRA member track network as well as with race teams.
“We’re very excited about our relationship with NHRA, and we’re looking forward to continuing our support of the sport,” said Jared Smith, president, bluemedia.
Based in Phoenix, Ariz., bluemedia is one of the nation’s leading signage companies. Their clients include professional and collegiate sports teams, sports facilities, and sporting events. To learn more, visit www.bluemedia.com.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Summit Racing Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
Located in the Legends Entertainment District, next to the Phoenix Convention Center, this new 3D billboard for Southwestern Eye Center stands proudly as a shining example of bluemedia’s dedication to strong partnerships and courageous innovation. Although many awe-inspiring displays can be found all throughout the Legends Entertainment District, this billboard makes history as the first sign in the area to make use of fully 3-dimensional design and construction.
This cutting edge billboard was first given life as the product of a brilliant collaboration between the expert staff at Legends Entertainment District, and Boyd Erickson, Senior Graphic Designer of the Arizona Diamondbacks. Together, they worked to develop an initial concept that would present the Southwestern Eye Center in a completely new and exciting way.
Once the concept for the billboard had been established, the expert team at bluemedia was brought in to help bring it all to life. Under the seasoned guidance of bluemedia Account Executive, Glenn Probert, and Structural Project Manager, Patrick Tennant, the project moved forward as the staff from Legends Entertainment District and bluemedia combined their resources to develop solid workable mechanical blueprints for the project’s success, as well as plot out an ideal course of action.
The biggest challenge of bringing such an innovative project to life was making sure that what worked so well in concept could actually be properly engineered. Once it was determined that the giant 3D glasses could properly float on a flexface without any issues, everything else magnificently fell into place.
The glasses themselves would go on to be constructed from ¾ inch plywood substrate mechanically attached to dense beaded sculpted foam, and then coated with polyurethane before being painted. The polyurethane actually encapsulated the ¾ inch plywood to create a very rigid and sturdy final product. For practical reasons in regard to transportation and install, these glasses would be split into separate and more manageable smaller pieces to be reassembled later during the install process.
Following the departure of all of the necessary pieces from bluemedia’s facility, it was time for bluemedia’s award winning install crew to do what they do best. Led by Field Operations Manager, Tug Orr, it took a team of R.C. Gile, Ricky Saucedo, Monte Wieseman, and Rick Pace a total of three days to complete the herculean task of making sure everything was properly up and running.
Many tasks were involved, and each had to be executed with flawless precision. With a structure this large, and this high up, there is very little room for error, and every small detail must be diligently accounted for. The previous banner that occupied the spot had to be carefully removed. A wooden template cut in the exact shape of the 3D glasses also had to be put up to ensure an accurate install. From here, 35 very carefully considered anchor points had to be marked on the wooden template in positions that would best support the stability of the structure. These points would then need to be drilled, followed by the gentle removal of the template. Once they had been assured that their anchor points had all been properly placed, the bluemedia install team would then need to put up the banner that would sit underneath the glasses. Finally, after all of this had been properly executed, the 3D glasses could be placed on top of the underlying banner as each piece was painstakingly connected one at a time to its assigned anchor points.
Spanning about a month from initial concept to final execution, this project upon its completion would be remembered as proof that from bold and innovative partnerships can come equally bold and innovative accomplishments. “At the Legends Entertainment District we pride ourselves in providing our partners unique out of home concepts. We know and trust that the bluemedia team can take our idea concepts and turn them into reality.” commented Judd Norris, General Manager of Legends Entertainment District.
bluemedia is celebrating our 2nd year in our new Phoenix HQ facility. With the inception of over 20 new employees and numerous new technologies we would like to invite you down to get a behind the scenes look of our ongoing commitment to new ideas for your business.
Great local beers provided by Four Peaks Brewery along with other vivations. Food will be supplied by Tilted Kilt and there may even be a couple ping-pong battles going on as well! Please click to RSVP below