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This year’s NFL Honors Awards Show was broadcast nationally from Radio City Music Hall on February 1st 2014, the day before Superbowl XLVIII. In attendance at the celebration, which salutes the year’s best players and plays, were sports legends, Hall of Famers, celebrities, and for the third year in a row, bluemedia large format and environmental graphics.
From 8’ tall custom-built trophies and eye-catching press backdrops, to a red-carpeted, step-and-repeat wall that spanned an entire city block, bluemedia managed the installation alongside Local Union #1 in only a day and a half.
Along with additional wayfinding (directional) signage and dozens of head-turning window graphics, the centerpiece of the event—a 50’ tall NFL Honors Grand Banner—was hung from the iconic face of Radio City Music Hall for the evening.
bluemedia was proud to be part of the two-hour, prime time awards special, held at such a recognizable and impressive venue. We can’t wait to see what next year brings!
Every season as NASCAR drivers go head to head battling for supremacy on the track, there is one ultimate victory that always remains on the forefront of their minds – the Chase for the Sprint Cup. After 26 regular season races, the real competition for glory begins when the top 10 drivers and 2 wild cards are selected to compete over the course of 10 playoff races to determine the year’s ultimate NASCAR champion.
One of these 10 exhilarating races takes place annually at Phoenix International Raceway in Avondale, Arizona. To handle their suite graphics, vehicle graphics for their 50th anniversary promotional car and its accompanying trailer, as well as the arduous task of all track signage, PIR turned to their longtime friends at bluemedia to make sure the event’s signage looked flawless and was executed without a hitch.
In addition to the normal excitement, bluemedia was also called in at the last minute to wrap two separate trucks for Kyle Bush Motorsports. Although initially hired to install graphics on only one truck, when the second team truck was involved in a crash during practice, the job quickly became much larger.
bluemedia’s install team was given a 4 hour window to do one truck but were now tasked with having to complete two vehicles in the timeframe traditionally allotted to one. Always up for a challenge, bluemedia’s crew completed both trucks in 3.5 hours! And the 51 truck piloted by seventeen-year-old Erik Jones of Byron, Michigan, went on to became the youngest-ever race winner of a NASCAR national touring series event when he piloted his truck to victory that Friday night at PIR.
Are you familiar with what a bollard is? Bollards are the protective poles that stick out of the ground outside of stores, apartment complexes, and businesses, as well as within parking lots, drive-throughs, and gas stations. You probably see them every day. They can be a bit gaudy and unsightly to look at. Yet without them, your establishment would be at the mercy of any driver who takes a turn too short, or hits the breaks a little too slow.
Did you ever realize that these bollards can actually offer more than just protection? With bluemedia’s new line of WrapCovers, you can actually use your bollards to help turn a profit. WrapCovers are dye sublimated fabric covers that can be placed over existing structures such as bollards. They allow you to capitalize on untapped advertising space by conveniently letting you market either your own brand, or that of a sponsor.
Not only do WrapCovers improve the appearance of your bollards, but they can be installed or switched out within a matter of seconds. They also eliminate both repainting and cleaning costs. WrapCovers are offered in a variety of diverse shapes and sizes to fit almost any bollard pole or barrier. Contact a bluemedia representative today to learn more.
In the weeks prior to the superstars of tomorrow arriving to the Bertram Inn and Conference Center in Aurora, Ohio for the annual Rookie Symposium, the NFL and bluemedia were hard at work creating over 250 items to make the rookies feel right at home. Graphics ranging from inserts to cover the hotels existing fine art and 20 ft columns depicting last year’s rookie stars, to 30ft custom installed mesh banners around a glistening pool area, helped drive the point that these rookies were stepping into a whole new life. 3 bluemedia installers worked 2 long days to transform the Bertram into any NFL fan’s dream man(woman)cave, ensuring bluemedia’s “Make It Perfect” motto was clear in every piece they installed.
After the Rookies had gathered all of the information they could, they departed Saturday morning on their way to next stop, Canton’s Pro Football Hall of Fame. Waiting in the wings for the last bus to pull away was bluemedia, ready to remove everything so that the hotel could once again be open to the public. In fact, there was a wedding scheduled only hours after the Rookies pulled away. Since not many brides want graphics of football players in their wedding pictures, bluemedia made sure everything was down and gone before anyone else began their new life.
Many thanks to the NFL for allowing bluemedia the opportunity to shine for their new stars.