Emerging Media « bluemedia

Archive for the ‘Emerging Media’ Category

blue illuminates!

3.10.11

Fallon Ad Agency came to bluemedia with a brilliant idea of wanting to illuminate windowscapes for Cadillac. Versions of the windowscape were designed to look like the front and back views of the Cadillac CTS-V.

blue’s amazing installation team flew to Santa Monica, New York City, and Philadelphia to install and complete this innovative assignment. blue also developed a wireless trigger system that activates the headlight and taillights when someone walked by. Our installation team showed why they are nationally recognized and award winning by finishing both New York City and Santa Monica’s windowscapes in the same day!

With this awesome lighting and trigger technology, it is impossible to walk past without noticing this eye-catching display matching the excitement of one of the most exhilarating cars on the road today.

HP features bluemedia!

2.21.11

HP has just finished a video feature story on bluemedia to be launched on their website worldwide. The video highlights several projects that bluemedia has done using HP technology and works as a product showcase for both companies. blue currently owns a variety of HP equipment, but the majority of our prints are a product of the HP Scitex Turbojet 8300 and the HP Designjet 10,000 S. Between the two of them, we produce an average of 260,000 sq ft of printed material each month!

blue began using HP products approximately 5 years ago and became a preferred partner shortly after. Here at bluemedia we “make it perfect”, providing our clients with nothing less than the best. Therefore, our commitment to HP technologies was an easy one. Our partnership allows us to educate ourselves on and utilize the latest relevant technologies as they appear on the market, ensuring that our clients stay ahead of the curve when it comes to innovative signage.

Check out the video below!

National Sports Forum

2.9.11

As for every year, the National Sports Forum was a networking frenzy, filled with sports industry personnel from all over the United States and even the world. Great speakers and seminars on all of the leading innovative ideas and technology to boost success in the world of sports in an unforgiving economic time. And of course, bluemedia was there to take it all in. Hosted in the beautiful and energetic city of Louisville, we had the insider look into the brand new KFC Yum! Brand collegiate basketball arena downtown and the historic and epic Church Hill Downs. We even had a chance to take in Louisville’s exhilarating night life at Fourth Street Live! We are so grateful to the relationships that we have with the many attendees; such as the Kansas City Royals, Cincinnati Bengals, Minnesota Wild, Twins, and Vikings, San Francisco 49ers, Populous, Milwaukee Brewers, GMR, San Diego Padres, Bypass Mobile, Navigate Marketing, Ohio and Iowa State Universities, Minor League Baseball across the country, and many many more. We can’t wait for Oklahoma City next year!

Pants on a building – not on the ground.

2.4.10

To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall.

Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, makes a point about locale with the project. Hanging the jeans on the building where the fabric originates emphasizes the repurposing concept, reinforcing the roots of the brand’s idea.

Each of the 120 handmade completely unique pairs sells directly from the wall. Passersby and potential customers peer at the jeans through supplied binoculars and once selected, someone rappels down the side of the building to remove the pair of colorful pants.