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GLENDORA, Calif. (May 7, 2013) — It was announced today that bluemedia has entered into a multi-year agreement with NHRA to become its “Official Sign and Graphics Provider.”
As an official sponsor, bluemedia will have signage rights at NHRA Mello Yello Drag Racing Series events as well as a presence on NHRA’s multiple media platforms including NHRA.com, National Dragster and NHRA’s social media channels. The sponsorship makes available business-to-business opportunities within the NHRA member track network as well as with race teams.
“We’re very excited about our relationship with NHRA, and we’re looking forward to continuing our support of the sport,” said Jared Smith, president, bluemedia.
Based in Phoenix, Ariz., bluemedia is one of the nation’s leading signage companies. Their clients include professional and collegiate sports teams, sports facilities, and sporting events. To learn more, visit www.bluemedia.com.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Summit Racing Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
For Michigan State, and TCU, the 2012 Buffalo Wild Wings Bowl was the most important game of the season. Yet for bluemedia, making sure the game’s signage went off without a hitch was arguably just as important as the game itself. With a high profile event such as this where everything is on the line, failure is not an option. Behind the scenes and away from the public eye, our team rallied around making sure that each and every sign required for the big game came together flawlessly just as it should.
Our team even won praise for their work from ESPN’s sports business analyst, Darren Rovell, who was quick to point out just how stellar of a job bluemedia had done in branding the big game.
The road to the Buffalo Wild Wings Bowl began for bluemedia in September of 2012, when after an incredibly competitive RFP process, we were awarded the project. Success breeds success, and our proven track record as well as an incredibly comfortable familiarity with the arena from previous events definitely worked in our favor. When all was said and done, the Buffalo Wild Wings Bowl would go down as yet another great story to add to bluemedia’s long list of successes.
This years ST Media Group wrap contest consisted of over 240 entries in 6 different categories. With the addition of many new materials and inks over the past year the competition has really heated up. bluemedia stepped up to the plate with our Coors Light lightrail wraps for our client CBS Outdoor and took home first place.
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