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bluemedia is proud to announce the expansion of our corporate headquarters to 100,000 sq ft. The new space will be used to allow for our growing fulfillment, fabrication and install departments. We’re very excited to give our team some much needed room to stretch out and have the proper space to tackle projects like monument signs, 3D building signs, custom fabricated pieces and 18 wheeler fleet installs.
Don’t forget to ask your bluemedia executive to get a tour scheduled so you can see first hand where most of the coolest projects in the country are being dreamed up and executed.
As highly visual beings, we are strongly influenced by what we see. But it’s not just about seeing it, it’s about the response we have to visual stimulus. When you’re in business, naturally you want to appeal to your customers, made a memorable and favorable impression on them, which is part of the process of branding. We all have a logo lexicon – shapes and colors that we instantly associate with the business or institution behind them. But have you ever wondered why McDonald’s chose red and yellow? Why Starbuck’s is green? The answer is color history and psychology, which examines how we perceive colors and the effect color has on us.
Color history can be traced back to the ancient Egyptians who considered color to be essential and symbolic. Their six-color palette, and the symbolism they assigned to these colors, is the core influence of color use to this day. Green is a positive color representing growth and life. It is considered a balancing, soothing color most often associated with businesses related to healthcare, the environment or finance. Red is a powerful color that symbolizes victory as well as love and passion. It is warm and positive, conveying energy and action. Yellow is used to signify joy, the qualities of sun and gold. It’s a cheerful, happy and optimistic color. It’s a great color for children’s products or leisure. Blue is considered as the divine color symbolizing the sky and water. It relates to trust, honesty and dependability, which is why it is widely used universally. White suggests purity; the color of simple and sacred things. Because it suggests simplicity, cleanliness and safety, white is great for hi-tech, kitchen or bathroom products or anything promoting order and efficiency. Black is the symbol of night and conveys authority as well as a certain mystery. It’s great for businesses selling luxury, elegance and sophistication or to appeal to the high end youth market.
When choosing your colors, consider carefully not only your audience but your locale. Though there are no hard and fast certainties when it comes to men’s preferences versus women’s, and because colors come in various shades and hues, there are some generalities to consider. Women tend to prefer blue and green as well as turquoise. Among their least favorite colors are the neutral brown and gray. Blue, green, and black are generally the colors that men like most. Locale is also a consideration. While the West and Europe consider white a color of purity, in Asia, North Africa and black Africa, white is the color of mourning and old age. In China, yellow was the color of the emperor, and for a long time could only be used by the imperial family.
So would a rose by another color smell as sweet? Well, according to the experts, if you use your eyes and not your nose the sweetest rose would be pink.
Susie Brown is a FastUpFront Blog contributor and business author. Fastupfront offers quick business loans for merchants based on business cash flow. For more information about business loan options visit FastUpFront.com
bluemedia’s work for the Major League World Baseball Classic in Phoenix included large format graphic production for the host facility (Salt River Fields) and two hotels (The Palomar and The Westin). Salt River Fields required a quick install plan, as the stadium had to be converted from a standard spring training facility to an MLB World Baseball branded facility in less than 12 hours. bluemedia completed the transformation in less than 6 hours. Installing signage that completely covered the outfield walls which are approximately 9′ tall by just over 480′ long. Additionally, the project called for a complete re-brand of the home and visitor dugouts and bullpens, as well as several team shop locations throughout the facility.
At the conclusion of the WBC, bluemedia was tasked with returning Salt River Fields to a MLB spring training facility for a scheduled game just 2.5 hours from the completion of the World Baseball Classic game.
bluemedia is celebrating our 2nd year in our new Phoenix HQ facility. With the inception of over 20 new employees and numerous new technologies we would like to invite you down to get a behind the scenes look of our ongoing commitment to new ideas for your business.
Great local beers provided by Four Peaks Brewery along with other vivations. Food will be supplied by Tilted Kilt and there may even be a couple ping-pong battles going on as well! Please click to RSVP below