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blueline

A Grand Slam for blue!

6.14.11


Completed in less than a week, bluemedia wrapped not one, but six light rail trains plus ceiling graphics…a first in printing history! The six different trains were wrapped in 3M adhesive back vinyl with 3M luster laminate to advertise for MLB’s 2011 All-Star Game festivities at Chase Field and the Phoenix Convention Center on July 10 - 12. The six different trains were wrapped to feature the major events taking place throughout the duration of the week: the All-Star Game, ASG FanFest, ASG Events, MLB and Boys & Girls Club, and the ASG Junior RBI Tournament.

The fluidity of blue’s install team was so smooth for the duration of this project that the six trains were completed in record time! 33 pieces were produced and installed in order to execute MLB’s artwork on one side of the train, which essentially equals 66 pieces per train. In addition, four 16 foot ceiling graphics were installed on the interior of each train, which has never been done before. A total of 420 pieces were created, cut and installed with zero reprints and not to mention zero errors. That’s one grand slam!

“The wraps and the ceiling graphics look amazing!  They are an attractive addition to our system and the public response has all been positive.  Thank you Dbacks, MLB and bluemedia for your artistry and hard work.”

- Hillary Foose, Public Information Officer for METRO Light Rail

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